Digital Marketing Leadership Summit

24 August 2018 ( 9:30 AM to 4:30 PM )

XIME Campus, SIPCOT Industrial Growth Centre

Chennai

SUMMIT


The digital marketing revolution has transformed the world and it is no big secret. The Digital Marketing Leadership Summit 2018, aims to open an arena of opportunities for attendees to explore ground-breaking ideas and thought-provoking digital marketing techniques. The Summit entails powerful dialogues on actionable and results-driven techniques for digital marketing success, with ample networking opportunities. The Summit guarantees you an insightful tour of splendid dialogues with impeccable solutions from basic to advanced digital-marketing challenges.

DISCOVER

future trends within digital marketing

ENHANCE

understanding of the new technology that is available to marketers

IDENTIFY

new opportunities to improve brand loyalty and customer engagement

BUILD and EXPAND your NETWORK

SESSIONS


Future of Digital Marketing: Plans, People & Technology

With more connected and updated approaches, the businesses and the trends that drive them are evolving at a rapid pace. While the businesses are expanding in undiscovered horizons, there is a variety of marketing technology to get to the bottom of every challenge.

In this session, panelists will discuss the future of digital marketing with respect to:

  • Emergent Marketing Strategies – Social Media, Content, Voice, Branding etc.
  • Impact of Analytics, SEO and Internet of Things in domain specific marketing.
  • The Potential of Digital Marketing - The effective marketing tools and their implications.

Driving Business Impact with Digital Marketing

Digital Technology has incredibly influenced our lives. Our communications, occupation, purchases and daily habits are all driven by what digital marketing brings to the table.

Today, the customer journey is extremely convoluted as more than half of the of online adults start with an activity on one tool only to finish it on another. Reaching out to the target audience at the right time and through the right medium is a complex task for marketers because of the availability of a number of digital platforms.

This extremely exciting session would entail discussions about how digital marketing can help in driving the right business impact by:

  • Analyzing the metrics to measure a business’s success
  • Selecting the right customer channel that would pay off
  • Analytic analysis of customer's digital-consumption behavior
  • Creating customer-focused content

How Should CMOs Lead Thriving Digital Transformations?

About a 75% of the businesses perceive digital transformation as an expense rather than an investment. There is a huge difference between thriving and surviving the trending digital transformation. Merely playing catch-up to survive the change is not a solution.

Digital transformation demands new ways of reaching out and winning customers. A CMO’s perspective to proactively analyze and adapt to the transformation is the only way for a business to thrive in the future.

In this intense session, dialogue would take place regarding how CMOs should lead the digital transformations by:

  • Analyzing the challenges by understanding customer insights by analytical data
  • Delivering a flawless customer experience by customer purchase cycle.
  • Integrating applications and processes for digital innovation strategies
  • Sharing experiences to direct and drive the transformation

Speakers


SUGGEST A SPEAKER


ATTENDEES


MD's | CMO's | CXO's | CEO's | Content Creators and Marketers | Data & Analytics Directors / Managers | Deliverability Specialists | Email Marketers | Creative Directors | Product Marketers & Managers | Researchers | Sales and Account Executives | Search Architects & Analysts | Social Media Managers | UX / CX Designers | Advertising Heads/Managers | Sales Heads/Managers | Strategy Heads/Managers | Brand Heads/Managers | Public Relation and Communication Heads/Managers | Digital Marketing Professionals | Media Professionals | Academicians | Students

Download Attendee Registration Form

Digital Marketing Leadership Awards 2018


Evaluation Process

After a crucial and a detailed verification process, all the application forms and supporting documents will be uploaded on our evaluation software and it will be presented to jury members for evaluation.

  • The first panel of Jury Members will evaluate the uploaded application forms and supporting documents and will identify top five finalists in each category of awards.
  • The second panel of Senior Jury Members will meet to decide winners from among the finalists. All the finalists will be invited in the Awards Ceremony and winners will be announced and honoured.

Award categories


Download Award Nomination Form

Partners


Co-Organized By

Strategic Partner