THEME
Think Big | Execute Smart | Deliver Growth
Today, digital marketing leaders are expected to guide strategic decision-making and drive revenue growth. Digital Marketing Summit 2018 will discuss how to bring digital marketing vision to life as a customer-centric strategy that delivers real results for business and also how to execute these plans with the right mix of talent, technologies, programs, and partners.
TRACKS
Marketing Strategy Supercharged: Charting a Course for Success in a Rapidly Changing Digital World
Effective execution takes a winning strategy, yet many digital marketing strategies lack clarity and specificity.
In this session panellists will discuss:
- How to build meaningful digital marketing plans while managing marketing's evolving scope and the rapid pace of change?
- How to supercharge strategic planning, with a structured, yet flexible approach to digital marketing.
- The key factors impacting digital marketing strategic planning.
- How to flex and optimize digital marketing strategies throughout the planning cycle
Content Marketing in a Post-Text World
Marketers are moving into a world where text is no longer the primary means of interaction. The growth of images, voice-powered navigation and video across social media, digital commerce and search is changing the way audiences' interact with brands and experiences.
In this session panellists will discuss:
- How content strategies are changing as marketing moves beyond text.
- How content marketers are creating voice, image, and video content to drive engagement and conversion.
- How augmented reality and virtual reality promises to accelerate this change.
Marketing in the Fake News Era
In an era of political and social polarization, eroding trust, and “fake news,” brands aligned with causes are now on the front lines of counter-attacks. Even brands that stay out of the fray may get caught in the crossfire between competitors, customers with opposing values and even elected officials.
In this session panellists will discuss:
- Why social impact has never been more important (and risky) for brands.
- How to anticipate potential issues with a campaign or cause and how to minimize fallout.
- How to use social media monitoring to proactively identify and manage brewing issues.
Speakers
P. Mannar Jawahar
Vice Chancellor KITS Deemed University
RBU Shyam Kumar
President Cornerstone – Channel Channelizers
Faheem Ahmed
Founder and CEO BYT Social
Rob Peck
Director - Client Services O3M Directional Marketing
Sorav Jain
CEO echoVME
Rohit Uttamchandani
Head - Digital Advertising & Content Marketing, Social Beat
M. J. Xavier
COO, KITS - Deemed University Former Director - IIM Ranchi
Arunima Singh
Practice Lead-Digital and Social Adfactors PR
Chiranjit Deb
COO Bigwig Media and Events
Logesh Kumar
CEO InfozubSuggest A Speaker
Attendees
MD's | CMO's | CXO's | CEO's | Content Creators and Marketers | Data & Analytics Directors / Managers | Deliverability Specialists | Email Marketers | Creative Directors | Product Marketers & Managers | Researchers | Sales and Account Executives | Search Architects & Analysts | Social Media Managers | UX / CX Designers | Advertising Heads/Managers | Sales Heads/Managers | Strategy Heads/Managers | Brand Heads/Managers | Public Relation and Communication Heads/Managers | Digital Marketing Professionals | Media Professionals | Academicians | Students
Digital Excellence Awards 2018
Evaluation Process
After a crucial and a detailed verification process, all the application forms and supporting documents will be uploaded on our evaluation software and it will be presented to jury members for evaluation.
- The first panel of Jury Members will evaluate the uploaded application forms and supporting documents and will identify top five finalists in each category of awards.
- The second panel of Senior Jury Members will meet to decide winners from among the finalists. All the finalists will be invited in the Awards Ceremony and winners will be announced and honoured.
Award Categories
Digital Marketer of the Year (industry-wise): Airline; Automobile; Bank; Consumer Durables; E-Commerce; Education; Fashion; Film; FMCG; Food & Beverages; Healthcare; Hospitality; IT/ITES; Manufacturing; Mobile Operator; Mobile Handset; Travel; Tourism; Real Estate; Retail; etc. | Social Media Agency of the Year | Digital Agency of the Year | Digital Campaign of the Year | Integrated Campaign of the Year | Digital Innovation of the Year | Digital Marketer of the Year (individual award) | App of the Year | Website of the Year| e-Commerce Website of the Year | Digital Brand of the Year | Digital Marketing Company of the Year
Partners
Presenting Partner
Digital Partner
Brand Partner
Associate Partner
